Brand marketing and event design
Designeroo is all about brand design that makes sense for both your business and the consumer.
Brand marketing and event design
Designeroo is all about brand design that makes sense for both your business and the consumer.
Sitecore Email Hero

Modernizing Sitecore’s Email Communications

Sitecore’s new email template marks a significant overhaul in its email strategy, improving both functionality and user experience.

Previously hindered by technical limitations, Sitecore faced challenges in creating effective email templates that were not fully responsive or compatible with dark mode. This led to a frustrating experience for users. 

With the launch of Sitecore’s 2024 rebrand, the new email template introduces four streamlined designs that meet contemporary standards.

Employer
Sitecore

Skills
Visual Design
UX/UI Design
Content Strategy

Scope
Email Design
Email Development
Content Documentation

Key Improvements for 2024

In line with current trends, particularly the rise of dark mode usage (reported at 35% by Litmus in 2022), the template has been enhanced to maintain brand colors in dark mode, rather than relying on email clients for rendering. Furthermore, the number of components has been minimized to ensure content is easy to scan and fully responsive across devices.
A persistent issue was the sharing and forwarding of emails, which often led to broken formatting. To resolve this, a "View in Browser" link was added, which also eliminates tracking code issues.
Email on desktop
Email on mobile
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Sitecore Email 2024 - Mobile
Dark mode
Scroll to see full email
Sitecore Email 2024 - Mobile

Distinct Communication Styles

To differentiate various types of communications—such as marketing emails, product updates, and CEO messages—new distinct headers have been designed. This allows emails to retain the Sitecore brand while offering a unique layout for each type, enhancing overall diversity and engagement in email communications.
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