Logo
Typography
Color Palette
Brand in action
Brand marketing and event design
Designeroo is all about brand design that makes sense for both your business and the consumer.
Brand marketing and event design
Designeroo is all about brand design that makes sense for both your business and the consumer.
Black Squirrel emerges from hibernation with a new brand launch
After transitioning from a traditional 9 to 5, Monica Lara took the leap to create her own marketing consultancy. Focused on crafting a brand that resonates, she sought a streamlined identity capable of evolving with her business.
Inspired by the black squirrel’s rarity and uniqueness, I developed a refined branding system that captures attention and leaves a lasting impression. This approach combines elegance with adaptability, providing the foundation for innovative marketing strategies that stand out in a competitive landscape.
“Behind it, there are a lot of layers to the Black Squirrel brand because we’re all about using the qualities of marketing, writing, and journalism to thread together a unique story for our clients. I wanted a brand that tied all those things together and was easy to recognize. Allie took the time to work with me to bring out all the facets of what I was envisioning, and made sure they all made sense together.”
— Monica Lara, Marketing Consultant
Client
Monica Lara
Skills
Branding & Identity
Visual Design
Scope
Branding
Promotional Graphics
Web Design